Navigating Slow Days in Voiceover: A Strategic Approach

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Navigating Slow Days in Voiceover: A Strategic Approach

In the dynamic world of voiceover (VO), where bookings ebb and flow, experiencing slow days is an inevitable part of the journey. Whether you’re a seasoned professional, a newcomer, or someone navigating the VO landscape for the sheer joy of it, understanding how to leverage these lulls is crucial. In this reflection on a recent slow week, we explore why slow times are part of the VO landscape and share insights on how to make the most of them, tailored to your position in the industry.

Understanding Slow Days Across Business Stages

For the Enthusiast: If you’re in the VO game for sheer enjoyment, slow days pose little concern. They offer an opportunity to take a breather, perhaps hone your skills, or simply enjoy the process without the pressure of consistent performance.

For the Beginner: In the early stages, slow days may be more frequent and potentially frustrating. However, these moments serve as a valuable learning experience. Knowing how to navigate them strategically can set the foundation for a resilient and successful VO career.

For the Established: Professionals with a well-established VO presence have learned to harness slow days effectively. It’s a time for a business audit, website and branding evaluation, and strategic networking. These periods become opportunities for growth and refinement.

Strategies to Embrace During Slow Days

1. Amplify Your Marketing Efforts: Recognize that auditioning is just one facet of booking VO work. Marketing is a powerful tool that every voice talent should wield adeptly. Utilize slow days to enhance your marketing strategies, ensuring sustained visibility that leads to consistent work.

2. Cultivate Relationships: Move beyond the impersonal concept of networking and focus on nurturing genuine relationships. Clients and potential clients are individuals with personal connections. Regular check-ins and relationship-building efforts create a friendly rapport, fostering Top of Mind Awareness (TOMA) that often translates into future job opportunities.

3. Invest in Coaching: Strengthen your skill set through coaching sessions. Identify your strengths, address any gaps in your abilities, and refine your techniques. Coaching provides a fast-track to improvement, contributing to your overall professionalism and market competitiveness.

4. Evaluate Your Sound: Take a critical look at your equipment, studio setup, and demo. Ensure that your sound quality aligns with industry standards and showcases your full range. A polished demo and proficient editing skills contribute significantly to your market appeal.

5. Stay Current by Listening: Immerse yourself in the work of others in the industry. Stay attuned to prevailing sounds and styles that are in demand. The VO market evolves, and your adaptability positions you as a voice talent aware of contemporary preferences.

6. Practice with Purpose: Engage in purposeful practice during slow days. Simulate the process of landing a dream job, from recording to submission. This keeps you sharp, ensuring you’re ready when the next opportunity arises.

7. Reaffirm Your Why: Slow days offer a chance to revisit your motivations. Reconnect with your “why” and reinforce your commitment to the long-term goals of your VO journey. Remind yourself that periodic lulls are a natural part of the business.

Embracing the Entrepreneurial Mindset

Launching a VO business requires more than honing vocal prowess; it demands a robust entrepreneurial mindset. While perfecting your voice is crucial, don’t overlook the equally vital business aspects—marketing, networking, and strategic planning. A great voice is a prerequisite; now, position yourself to showcase your skills and secure bookings by mastering the business side of voiceover. Slow days, viewed through this lens, become opportunities for growth rather than moments of uncertainty.

MillianSpeaks is a company founded and owned by voiceover artist Millian Quinteros.  I provide unlimited flat-rate voiceover recording services to content creators. I make things simple, affordable, and turnkey for my people. In addition, I like to explore the psychology of human voice and speech. I do my best to help others find their true, authentic voice so they can accomplish cool things! Voiceover Services, Courses, Content, and Coaching, is all available, anytime. Please note that nothing stated here is in any way meant to be psychological, mental, medical, health, or financial advice. It is for entertainment and informational purposes only. I am only sharing my opinions based on 30+ years of voice training, speaking, singing, recording, editing, and observing.  
 

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  Thank you and I hope you enjoy your time here! -Millian